Call for the foundation of the
„Arbeitsgemeinschaft CommTech"

Tools - Analytics - Structures & Processes - Agility
Turn communication campaigns from intuition into science

Communications functions are undergoing a transformation. Communications has fallen behind sales, finance or marketing when it comes to using data to fulfill their core tasks. Data-driven communications is the new credo. New professions are emerging in the functions, such as data analyst or data storyteller, which are fundamentally changing the work. Most communication departments feel overwhelmed by these developments. There is a lack of knowledge and experience and how to benefit from existingsolutions.

• The CommTech workgroup offers communicators dealing with these change processes an exchange platform.
• Best practices from science and companies and service providers promote a broader interest, ensure higher acceptance andpave the way for forward-looking implementations in practice.

The workgroup meets virtually in Microsoft Teams as well as in a spring and autumn conference as face-to-face events.

Membership in the CommTech workgroup is free of charge and without obligation.

Thomas Mickeleit
Member of the Scientific Advisory Board of the IMWF



Click here to register*